To: All Ford Salesmen
THE RIGHT CAR ...
Mustang II is the right car for many of your small car prospects. Mustang II is a careful blend of American and European sytling, luxury, responsive handling, economy and big car ride. Its appeal crosses traditional market segment lines and offers driving satisfaction to a variety of small car buyers.
Mustang II has many faces...it is for the economy minded small car prospect who wants an easy handling car at a sensible price and it is also a luxury small car that will attract those prospects who seek elegance and high style in an automobile. Mustang II is also a sporty car that will excite those prospects who thrill to good handling and all-around performance.
... AT THE RIGHT PRICE
Mustang II is priced to offer value to small car prospects consistent with their requirements and it is competively price with competition offering similar product content; both foreign and domestics.
Here's how Mustang II's various appeals and price fit into the small car market.
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MAJOR MUSTANG II STANDARD FEATURES
EXTERIOR
Precise fit and finish
Color-keyed front and rear urethane-coated bumpers designed into the body with bright accent strips
Large 3-pod design taillights with 3-color lens
Slim, sleeve-connected high-luster aluminum trim moldings
One-piece fiberglass reinforced front end
Bright stainless steel full wheel covers
Black windshield wiper arms that reduce sun glare
Die-cast side marker light bezels
INTERIOR
Instrument panel with left- and right-hand burled-walnut woodgrain woodtone accents
Tachometer, speedometer, anmeter, fuel and temperature gauges...warning lights for oil, seat belt and brakes
Deluxe color-keyed 2-spoke steering wheel
Low-back, all vinyl bucket seats with full-width head restraints
Color-keyed, 14-oz. cut-pile carpeting front and rear and on lower door panels
Soft, color-keyed door trim panels with European-type armrest and integral pull handle
Headlining color-keyed in soft vinyl
New 3-point restraint system with shoulder belt retractor on quarter panel
Lockable glove box
FUNTIONAL
2.3-liter OHC 4-cylinder engine
Floor-mounted 4-speed manual transmission
Rack-and-pinion steering
New isolated sub-frame and front suspension system
Manual front disc brakes
Rubber isolated rear suspension system mounted in iso-clamps
Staggered rear shock absorbers
Large 3½-inch insulated drive shaft
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